WHAT IS PAY-PER-CLICK ADVERTISING?

COMPETITIVE RESEARCH

At Graphics Bite, we use competitive intelligence as a method to help set your brand apart in the tough competitive market. By choosing our services, we will ensure that your market shares increased and we will devise a strategy tailored to the needs of your website and market.

KEYWORD RESEARCH

We build a bespoke campaign tailored to your service/business. We start by creating a list of relevant keywords that we will use to trigger your ads. We research these using Google’s own research tool using real search data to determine the best results for your campaign.

ADVERTS

We will work with you to create engaging ad copy so that your ads have maximum potential for attracting the user’s attention. We may look at using the ‘Dynamic Keyword Insertion Tool’ which allows us to automatically insert the search term into your ad. This will reassure users of your ads relevancy and help us increase results.

AD EXTENSIONS

We will also use ‘Ad Extensions’ to increase the physical size of your advert and therefore the visibility but will also increase the interaction between users & your ads and this will improve the overall results of your campaign.

• Sitelinks – We can ad links to relevant page of your site underneath your advert. This will help users navigate to their desired page on your site quicker.
• Location – In some cases we may be able to place your business location into a Google search.
• Telephone – We can make sure your business line(s) are displayed under your ad copy. These numbers can be clicked and in some cases will mean an instant conversion to a call without any need for the user to view your website first.
• Review – To reassure users & add credibility to your ads we may utilise reviews to display under your ads copy. This will show as stars and is proven to dramatically increase the click through rate of your adverts.
• Call outs (NEW) – Placing a call to action within any form of advertising helps with conversion. We utilise Google’s brand new ‘Callout’ extension to make yours stand out.

RE MARKETING

This is a form of advertising that lets you show ads to users who’ve previously visited your website as they browse the web. This enables us to market directly to your customers only. Our design team will create striking visual adverts to be displayed on a wide number of websites around the web. Generally this incurs a lower cost per click and a better lead rate.

BANNER ADS AND DISPLAY NETWORK

The Google Display Network lets you place a variety of different types of ads on a range of news sites, blogs and other niche sites across the Internet to reach more potential customers.

HAVE YOU GOT THE RIGHT WEBSITE?

What we don’t want is to start an AdWords campaign, find you are getting lots of clicks but no calls or orders. This is called conversions; the difference between how many clicks you get and how many calls or orders you receive. If you have a poor looking website which is not SEO friendly, you’ll be wasting your money. This is because users will click onto your website and if they don’t like the look and feel or are struggling to find your contact details, they will click onto a competitors website, and give them the job. If we believe your website is not maximising your full potential, we will advise you on getting us to design you a new, SEO friendly, mobile friendly website. Want to gain instant customers online? Call us today on 01202 830519.